DOOH
The Tomorrow War
We built a side-by-side future-versus-present campaign of landmark destruction, turning a science-fiction premise into a large-scale public spectacle.
DOOH
The Tomorrow War
The Tomorrow War was Amazon Prime Video's 2021 summer blockbuster release, and Singleframe worked with SMALL to concept, create and deliver a campaign that gave audiences an incredible view of a possible future.
Meta
Client
Amazon Studios
Year
2021
Services
Overview
The Tomorrow War was Amazon Prime Video's 2021 summer blockbuster release, and Singleframe worked with SMALL to concept, create and deliver a campaign that gave audiences an incredible view of a possible future.
Challenge
Create and deliver twelve VFX comped images of destruction over selected landmark locations, with placements chosen so the present and the future could be compared side by side.
Creative Approach
Our team of five VFX comp artists gathered a wide range of photographic reference material and mapped the buildings using our 3D software, creating large-scale future visions with convincing environmental detail.
Outcome
Just like in the show, time was not on our side, but we delivered an unmissable, PR-generating campaign that got people talking.
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