Brand
Nike Lunar
Working from prototypes alone, we built a cinematic CGI product world that pushed the shoes beyond the limits of a traditional photoshoot.
Brand
Nike Lunar
To mark the release of two brand-new shoes, Nike commissioned a series of promotional materials showcasing innovative technology for one of its definitive brands.
Meta
Client
Nike
Year
2024
Services
Overview
To mark the release of two brand-new shoes, Nike commissioned a series of promotional materials showcasing innovative technology for one of its definitive brands.
Challenge
To launch two new shoes, Nike needed promotional materials that showcased innovation and material detail, but only prototypes existed and a photoshoot would have been restrictive.
Creative Approach
Given the creative freedom to build something more ambitious, we powered up our 3D team and recreated the shoes in Cinema 4D, pushing CGI as far as possible to create a bold, technology-led campaign world.
Outcome
The final materials delivered a premium product story with atmosphere, precision and a level of control that could only come from a fully crafted digital build.
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