Star Trek: Picard

Overview

With just one image of Jean-Luc Picard, we created a bespoke campaign system that expanded into a wide set of high-impact deliverables.

Challenge

With just one image of Jean-Luc Picard (Sir Patrick Stewart) we were briefed to create a wide set of deliverables, and knew one asset alone would not be enough to launch such an iconic show, so we set about creating something bespoke.

Creative Approach

We built high-resolution replicas of the La Sirena and Vulcan ships in 3D, allowing us to animate a visually striking battle sequence for 2D, 3D, digital and holographic placements, then produced a full 3D holographic replica of Captain Picard himself to beam down into the campaign.

Outcome

Our bespoke 3D builds enabled us to produce and deliver across deep-screen animations, holograms, train-station takeovers, train wraps, giant billboards and even an astronomical installation.