VFX
The Rings of Power
Singleframe helped shape a giant international rollout, weaving narrative through OOH and DOOH with premium fantasy artwork built to hold attention at scale.
VFX
The Rings of Power
The Rings of Power was widely hailed as the most expensive TV show ever commissioned, and we were proud to work alongside Amazon Prime Video on its enormous launch campaign.
Meta
Client
Prime Video
Year
2022
Services
Overview
The Rings of Power was widely hailed as the most expensive TV show ever commissioned, and we were proud to work alongside Amazon Prime Video on its enormous launch campaign.
Challenge
Support an enormous launch campaign for one of the most ambitious television productions ever made while preserving the scale, richness and narrative depth of the world.
Creative Approach
We collaborated closely with EU and US Prime Video teams, weaving character-driven narrative through OOH and DOOH so each execution helped extend the story world rather than simply advertise it.
Outcome
To facilitate the scale of the production, Singleframe deployed 27 artists across 7 countries and 4 time zones, led by a five-strong production and project-management team who collectively spent over 6500 hours delivering the campaign.
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