DOOH
The Peripheral
We translated the show’s dual timelines into a multi-market OOH and DOOH campaign that fused two eras, two locations and one central character.
DOOH
The Peripheral
Amazon Prime Video had its eyes set on the future, 2032 and 2099 to be exact, and commissioned us to deliver a futuristic extravaganza for The Peripheral.
Meta
Client
Prime Video
Year
2022
Services
Overview
Amazon Prime Video had its eyes set on the future, 2032 and 2099 to be exact, and commissioned us to deliver a futuristic extravaganza for The Peripheral.
Challenge
Establish the main plot of The Peripheral by seamlessly incorporating both future time periods into a campaign that would read clearly in public space.
Creative Approach
Inspired by the twisting of time and the way Chloe Grace Moretz travels between worlds, we created a series of 2D OOH, DOOH and AV executions that featured both 2032 North Carolina and 2099 London, putting the star of the show in both realities.
Outcome
The campaign ran across multi-media platforms in 9 EU countries, delivered strong uptake across static and OOH placements, and supported a title that went on to earn an 87% Rotten Tomatoes audience score.
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