DOOH
The Boys
Bespoke comic-book visuals, giant-format builds and event takeovers pushed the series launch into loud, larger-than-life territory.
DOOH
The Boys
Amazon Prime Video wanted the most explosive season of The Boys yet, so we built a launch system with Homelander-sized attitude across Europe.
Campaign Film
Meta
Client
Prime Video
Year
2024
Services
Overview
Amazon Prime Video wanted the most explosive season of The Boys yet, so we built a launch system with Homelander-sized attitude across Europe.
Challenge
Amazon Prime Video was set to deliver the most explosive season yet of The Boys, so the campaign needed to feel just as big and just as outrageous.
Creative Approach
Inspired by the original comic books The Boys, our creative team made bespoke comic-style art for festival activations across Europe and concepted, produced and delivered ultra-large-scale 2D formats, VR, DOOH, OOH, audio and more.
Outcome
To launch the new series we branded a full party experience with elevator panels, wristbands and even beers, then paid special homage to Homelander by gilding him in gold and giving him a larger-than-life fountain that appeared in capital cities across Europe.
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