AI
Samsung
We built an interactive world for Samsung wholesalers, combining game-space storytelling, room-based learning and a final unlock moment tied to the new phone.
AI
Samsung
To help retailers learn the features of its latest phone, Samsung tasked us with creating a VR world with a classic retro feel and a big reveal moment.
Meta
Client
Samsung
Year
2024
Services
Overview
To help retailers learn the features of its latest phone, Samsung tasked us with creating a VR world with a classic retro feel and a big reveal moment.
Challenge
Create a memorable learning experience for retailers that explained the latest phone features in a way that felt immersive, playful and premium.
Creative Approach
The Backstage Elite were given a locked box and access to a Samsung game space called Elite City, where five different games taught the latest handset features through rooms with distinct moods, ambiences and interactions.
Outcome
Once the games were completed, the players received the code to unlock the Samsung gift box, revealing their special reward: a new phone.
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