Brand
Essie
The campaign combined photoreal diamond CGI, refined portrait lighting and composited launch content to introduce the Finest range across digital channels.
Brand
Essie
Lightbox Jewelry approached us to create an elegant, eye-catching launch video promoting its new range of finest laboratory-grown diamonds.
Meta
Client
Essie
Year
2023
Services
Overview
Lightbox Jewelry approached us to create an elegant, eye-catching launch video promoting its new range of finest laboratory-grown diamonds.
Challenge
Launch a premium new diamond range in a way that felt luxurious and desirable while also communicating the ethical, eco-friendly and cost advantages of lab-grown stones.
Creative Approach
Our in-house 3D team recreated the diamonds and their refractive qualities using Cinema 4D and a range of VFX techniques, while also shooting clean backplates with the model and designing 2D text animations for the final film.
Outcome
The finished campaign delivered ultra-realistic diamond imagery with voiceover, sound design and multiple launch-video edits for use across the LBJ website, corporate communications and social media channels.
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