Reacher

Overview

Amazon Prime Video introduced Reacher, and his fists, to Europe with a campaign built from just two supplied pieces of artwork.

Challenge

Create an unmissable marketing campaign for Reacher across Europe using only two supplied pieces of artwork while still making the title character feel physically dominant.

Creative Approach

The title character is famous for his strength, so we heroed that quality. Using a piece of key art alongside bespoke CGI, we gave Reacher an outstretched arm and had him rip through multiple placements, starting with a bus and extending the concept into larger executions.

Outcome

The final campaign gave Reacher a memorable physical presence in public space, from transit placements to giant-format building executions.