Adidas, the official ball provider for the World Cup, approached Singleframe with a brief to promote their Marhaba match ball in a visually stunning short film to premiere at the World Cup event
We conceptualised a CGI video extravaganza for the big reveal and then reconstructed the unique design, in our CGI world
Using a range of specialist CGI tools and trickery we created explosions, reflections and motion to convey the energy of the brief
The final film was revealed at the 2018 World Cup, broadcast across big screens to capture the attention and hearts of football fans at the event
