Reacher

Amazon Prime Video introduces Reacher (and his fists) to Europe

We had a hard task ahead of us... to create an unmissable marketing campaign using only two pieces of supplied artwork

The title character is famous for his strength so our mission was to hero this. Using one of piece of key art, alongside bespoke CGI, we gave Reacher an outstretched arm and had him rips things open – lots of things

We started with a bus

A bus was great, but we wanted something even bigger. Next stop, train stations. We matched wall tiles of the stations to create a seamless integration of Reacher pulling down the wall to reveal a speeding underground train

Then, Reacher ripped the side off a building

And we didn't stop there. We also made some larger-than-life Projections. Using the latest project mapping tech, blended seamlessly with 3D animation Reacher pulled the sides off entire buildings

Star of the show Alan Ritchson got on board with the concept, so in addition to traditional footage trailers we were able to extend the campaign to include bespoke video for social channels too