The Boys

Amazon Prime Video was set to deliver the most explosive season yet of The Boys, so we knew we had to deliver something big… Homelander’s ego big

Inspired by the original comic books 'The Boys' our Creative team made bespoke comic-style art to feature at several festivals across Europe. We concepted, produced and delivered ultra large scale 2D formats, VR, DOOH, OOH, audio and more

To launch the new series we branded a party for The Boys with elevator panels, wristbands and even beers

And of course we had to pay special homage to Homelander so we gilt him in gold and gave him his own larger-than-life fountain, which was placed in capital cities throughout Europe

For an epic climax to the campaign Singleframe pulled out all of the stops for a spectacular exclusive VR event in Stockholm. We built a custom immersive VR game experience, with guests thrilled to be thrown into the action. Only one question remained… which side would they choose to be on, The Seven or The Boys?

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