Outer Range
This digital campaign was delivered to us as a fun challenge. We were given one piece of key art and told to conceptualise a new look that showcased the key themes of this Prime Video series, without giving too much away
The concept behind the art was centred around the main protagonist, Royal Abbot, (played by Josh Brolin). Offering a glimpse into his landscape and the surreal hole he uncovers on his property
We wanted to create a brand franchise for the series that highlighted the “neo-western” element and created intrigue around the ominous black hole that appears in the show – without making it look too sci-fi or deviating away from the authenticity of the story
When we rolled into edit, using quick cuts and emotive scenes, we hinted at foreboding mystery by revealing titbits to the audience, and creating a multitude of potential story lines
The digital campaign was successfully rolled out across, Youtube, Instagram and Facebook, sparking interest across numerous markets – engaging the target audiences and getting them intrigued and excited for the premiere
