Nike Lunar
To mark the release of two brand new shoes Nike commissioned a series of promotional materials showcasing innovative tech for their definitive brand
Only prototypes of the shoes existed and our Creative team knew a photoshoot would be restrictive and in giving us the creative freedom we needed
So, we powered up our 3D team and re-created the shoes using Cinema 4D, pushing CGI to where no man (or computer) has gone before
Our ad highlighted the shoe’s key features, all set within an environment to let customers know that whatever winter threw at them, they could defy
