Finest diamonds
Lightbox Jewelry approached us to help create am elegant and eye-catching video to promote their new range of finest laboratory-grown diamonds.
Lab-grown diamonds are identical to natural diamonds chemically and physically, but are less expensive, ethically sourced and eco-friendly. LBJ were proud to launch their new ‘Finest’ range to their customers and investors.
In CGI, it was an essential requirement to perfectly replicate the refractive qualities of the diamonds. Our in-house 3D team created all of the diamonds and lighting using a range of VFX techniques within cinema 4D to create ultra-realistic replication. As well as shooting the clean backplates with the model, we designed and made 2D text animations and composited the whole thing together, with voice over and sound design to deliver a range of launch videos of different lengths for use across LBJ website, corporate comms and social media channels.
